Due to the pandemic, I've taken most of 2020 off from my yoga business, but I just signed in to see if people are actually looking for yoga instructors and I noticed that the cost of leads has increased nearly 300% !!! I know TT is claiming it's to make leads more "valuable" but there are way too many people who read and ghost and the refund process is a waste of my time. One lead costs more than my monthly budget now and I'm pretty much starting back at square one to build my business back up.
Has anyone gotten a reasonable explanation from TT? Are people actually okay with paying this much more? What solutions have you all come up with?
My experiences have been numerous re thumbtacks pricing plan changes. I do computer repair and have used thumbtack for leads Since 2011. So I have been here since the times when you bought a package of credits for the leads you wanted, up until now!
As such, when they recently made a big push to have people do the automatic pricing ("directed leads") as opposed to being able to choose which ones you accept ("opportunities"), I refrained due to the fact that I had many positive reviews from almost over a decade(!), and decided to rely on that as a tool for people to find me rather than thumbtack promoting me.
However, in 2020, around the middle of the year I saw opportunities suddenly drop to nothing. Seemingly no jobs were slipping through the cracks of the directed leads and landing in the opportunities section, unless* they were like 200 miles away! I suspected it was a "targeted" act to push people to turn on Targeting.
Finally, around two months ago or so, I started getting opportunities again, but the prices have jumped from an average of around $10 and under, to around $15 and under! So I guess about a 50% jump in price.
Over the holidays, with the continued increase prices and me having more free time, I decided to finally cave in and turn on targeting so that I can get directed leads. Of course, the problems exist with me having to pay for "leads" where the person is asking for something I don't do (and am unable to exclude a particular type of computer repair from general computer repairs!), But the directive leads are all around five dollars each for computer repair, and* TTack seems to be making a real effort to refund leads that I should've never received(!) or are not about what they initially represented to be.
Right now as of today, I see 3 computer repair opportunities (they chose someone else 1st) I would normally pounce upon, but they are $13 for a screen replacement, $13 for a computer setup, and $7 for a Mac repair $100 miles away. If any of those had directly sent me a quote request, under my targeted/directed leads, the prepaid lead would have been $5. In the past those same opportunities would've been anywhere from $7-$10.
Unfortunate that TTack chose to increase prices in these times, all I can say.
May 25, 2020 - May 31, 2020 to
Aug 31, 2020 - Sep 06, 2020
Averaged between $7-$8 per "opportunity" (no directed, prepaid lead)
Sep 14, 2020 - Sep 20, 2020 to
Dec 21, 2020 - Dec 20, 2020
Average jumped to $9+ per "opportunity"
(Switched to DIRECTED LEADS)
Dec 28, 2020 - Jan 03
Dec 28, 2020