Hmm...I never signed up for Instant Match. It never appealed to me for some reason. As for the new format, I was reticent at first, now I like it. Letting the customer come to me is so much better. Honestly it's better when they feel like they reached out to me first -- it is less sales-y. I will concede that perhaps it depends on your field. But I can't be sure. My field is extremely competitive--ridiculously so, and full of people who just dabble in the field.
Thanks for your reply!
Yes, I can totally see why Instand Match seemed like it was more "salesy", but for me it allowed me to be proactive and connect with customers. I was seeing incredible results when Instant match was arround. But I am glad that this new system is working for you at least :-)
All the best,
Hi there @Nicky, thanks for starting this conversation! Because of the changes we've made to our site, we've evolved Instant Match into Promote. When you promote your business, you set preferences to get in front of more of the right customers. Because you’ve told us these are the jobs you always want, we’ll give you a rank boost so the right customers are more likely to find you in search results. It fits perfectly with our new system and a lot of pros are finding success with it. I want you to find that same success! One thing I want to emphasize is that you still can communicate with customers. Once a customer reaches out to you, you can send them messages and build a relationship with them. You can also quote on leads that are in the Jobs Tab and connect with customers that way.
What do you miss about Instant Match that you feel you aren't getting with Promote? I want to help the best way that I can and work together to help you succeed.
Thanks for your reply. While I understand that I can communicate with clients I can only do so when they reach out to me. The good thing about Instant Match is that I was able to commnicate with customers who hadn't nevessarily decided to use my services. I could follow up with them, I could be pro active, and I actually found that I would land a lot of jobs because I reached out to them and started a conversation. That has totally been eliminated.
In terms of reaching out to customers in the jobs tabs, every job that shows up in there shows that the customer has already reached out to a pro already (and sometimes multiple pros). This is totally different from before because I was able to reach out to all of the customers that had received quotes and and who hadn't communicated with a pro yet.
I understand the new platform, but for me I am just not seeing the same results. With Instand Match I would get multiple leads a week, I can just go back in my history and see it. Now, I have had one lead in the past month and it didn't even pan out because my location wasn't right for her eventhough she put my location in her settings.
I am just really disappointed with this new system. There are zero ways for me to be proactive and I am basically waiting for leads that I am just not getting.
@Nicky I understand where you're coming from and I want to help you in any way that I can. You're a top pro, have amazing reviews, and an awesome profile! I want Thumbtack to be a useful tool for your business. I'm going to take some time, go through your profile and see what tips I can give you to get more leads. Keep an eye out for a private message from me within the next couple of days.
Instant match was okay but now Promote has made things worse for us Pros. With Instant match I was able to really narrow down and control the type of clients that I was looking for now with Promote I'm forced to change my preferences so that I can at least rank high enough to be seen by potential clients.
Needless to say that with that change came A LOT of leads that I needed to decline because the client wasn't the right fit. I spent close to $400 in leads one month without booking one client! Before that I was spending about $100-$130 a month but was booking about 70%-80% of the people I was speaking with so of course I didn't mind it at all. I'm sorry but I can't help but feel like Thumbtack needed to figure out a way to get more money out of us and that's why we're forced to pay for leads we don't want.
Now with Promote I need to have my settings specifically set so that my profile can show up higher than the other Pros in my area. The only bad thing is that I get requests from people I wouldn't normally do business with in the first place and I'm forced to pay for those leads anyway?
I can see how Thumbtack wants to improve the clients experience but it shouldn't hurt the Pros in the process. Why are there always changes to the system every 6 months? When you get an idea, and want to re-vamp the whole system, don't you try it out in a small area first before leashing it out to everyone? Also, why don't you just promote and reward the Pros with the most reviews, best pricing, most active, Top Pros, etc. Or just make it random. With the list being different everytime a client searches. That way it's fair to all. There's probably a lot of other ways to get to the top of the list then for me to have to drop down my prices in order to get higher in the rankings right?
Since I have shut off my Promote option and now I'm not even in the search no matter how far down I look. So is that Thumbtacks way of punishing me for controlling my leads again and now paying less again? Why wouldn't I be in the top 25 at least if I'm a Top Pro, with over 50 hires, over 40 reviews (4.9 stars), Great Value and a great looking profile? Isn't keeping the clients from seeing my profile in their search hurt them in a way, because they're not aware of a Pro like myself being available for them? Instead you have someone with 1 hire, 3 reviews (3 stars) and a starting estimate of $1 on the very top of the list because they don't mind paying for Promote. Not fair really to anyone
@DJEddieB when you say that since we went from Instant Match to Promote that you've had to go from narrower preferences to wider preferences can you expand on that a bit more? Normally when pros start promoting we encourage them to start with their main service and to be pretty specific with their preferences to make sure they only get charged for jobs that they really want.
There are 5 main ways for pros to rank higher in search results. One of them is to promote your business but it's based on others as well:
The search results and promote were definitely things that we researched and put time into before we brought it to 100% of the site and it's been showing more sustainability and healthier marketplace overall. At the same time, we realize that things aren't perfect and are collecting valuable feedback like yours every day in efforts to improve. When you decline certain leads we use that as feedback in order to create stronger leads, however, this does take time. In your category are there certain trends with leads that aren't a good fit that you've noticed? If you're open to sharing that insight, again I'd be happy to pass along your feedback for our product teams.
Hey Kameron, thanks for the quick reply.
So when Promote started I did all 5 of those things that you listed but I still wasn't showing up high on the list (not even top 15!) so I contacted my TT account manager for some help and tips. He suggested for me to change a couple more things in my settings/preferences in order to get up higher.
As a DJ I don't like taking any 1 or 2 hour jobs. It's just not worth it for me, so I didn't have it listed in my preferneces. I was told that a lot of customers don't even put in the amount of hours at all so all the Pros who did do the 1 hour jobs were going to show up before me. Okay so I gave in and changed it to accept the 1 & 2 hour gigs. Next, my prices were too high. The Pros that were showing up much higher than me had lower estimated costs on their profiles so I was told to lower my prices in order to rank higher. Which I did despite my beliefs against it.
After making those changes, I shot right up to top 3 but then started receiveing contacts from clients that I didn't want. That would be fine but with Promote I'm forced to pay for all contacts. So someone who wants a DJ for 2 hours contacts me and I have no option but to pay. So how do I win here? If I set my preferences to attract the type of clients that I want then I won't show up in the rankings and no one will contact me. If I loosen up my preference settings to get ranked higher than I end up paying literally hundreds of dollars before I can find someone I actually want to do business with. Also keep in mind that with Instant Match I didn't have this problem. My perferences were all exactly how I wanted them to be and I was only talking to (and more importantly paying for) only the leads that fit my business.
I wish that ranking high up was as easy as those 5 things you mentioned but it's not. If that were the case I'd be up there all the time. My profile compared to other Pros is immactulate (I inivte you to please take a look), I turned on Promote so that was going, my current respose time is 44 seconds, my prices have always been listed as well as competitive, and I have 4.9 stars for the 42 reviews that I have so far.
So Kameron, what else you got?