Albert from Thumbtack here again - I hope you have all had a great month so far! I’m excited to continue our conversation on allyship within your business/career and provide you with additional resources to read during this holiday season.
Allyship is beneficial for multiple reasons. It not only protects your LGBTQIA+ peers by showing solidarity to their community, but also allows you to educate peers who may not have a clear knowledge of the LGBTQIA+ community, history, terms, etc. You can read a few articles here on:
These articles provide some basic insight into how you can show allyship in your business/career and with your customers. This is a learning process as well. Knowing LGBTQIA+ history can show you ways to continue to support and empower the LGBTQIA+ community.
“LGBT-inclusive companies win the business and loyalty of discerning consumers. Seventy-one percent of LGBT respondents and 82% of allies across our multimarket sample say they are more likely to purchase from a company that supports LGBT equality — critical majorities, given that global LGBT buying power is estimated at $3.7 trillion.” This finding highlights that inclusivity drives further connection and loyalty from your customers.
We now want to hear from you! How do you currently show or plan to show allyship in your business or career?