Vinamrata - I've written responses on other posts so I'll repeat it here and hopefully my feedback makes sense (particularly because I did software pricing strategy for many years). The way you're pricing makes total sense - pay for responses, pay more for bigger jobs and ready customers. I also very much appreciate the change that we can now relatively easily find how much it will cost to quote.
The problem is how you're executing on the prices. I've recently paid $7/lead for $5000 job because they came in through Handyman category and declined paying $50/lead for what would be $150 job because they came in through Home Automation category.
So what's the problem?
1) Customers don't really know the categories and often have projects spanning multiple categories. The way I solve the problem is to just stop bidding on certain categories. Not good for customers, TT, or me.
2) Your algorythms trying to figure out customer readiness or project size are just wrong, probably because you don't have enough data. The way I solve the problem is I just won't respond to any leads costing more than $15. Also not good for customers, TT, or me.
My recommendation is stay with the current pay-for-response model but have one price per category. Once you've really figured out the customer readiness and project size areas then prove to us we should be paying more for certain customers.
Hope this helps.
@TheLast10SF thank you for taking the time to send your thoughtful feedback!
We’re sorry to hear that our pricing for your category seems off. We have an entire team here at Thumbtack dedicated to researching individual categories so that we can price leads in these categories appropriately. But we recognize that no one understands the value of jobs like the pros working on them. Which is why we ask Thumbtack pros directly and ask that you partner with us by telling us when the prices don’t make sense. If you decline a lead be sure to tell us why, especially if it’s because of the price. This is an easy way to share feedback you have about the price of a specific lead.
We've heard similar things from other pros about how we try to understand price for a specific category. Thanks for you feedback!@Pat @AEHoerl @mnjn @1NancyG @bellaparties4u @BurlesonBooths @HANDSHEWD @Frank @elephantquilt @jcp @Awayfaringchef @Arut842000 @Mikeysal @Jaxgreyson4 @Bubba @Jill-Smiley @davidjscott88 @EmeraldFox @revdick @Metrote @NetPen @Kleebster @BigDave @ChanceL @bonnie_bill @Tschuette @JustinPro @Jeff @lockmangrady @Jefe @Sugartownphoto @NightHawk @RW @Noel @Mrolon @MichaelWeaver @Lmhi @ambersexton @The-Write-Mann @MikeA @HLProductions @Riseshinemobile @fitcap @KatMills @ttazawa @JMJ-Locksmith @dcagent111 @Lrobe52993 @SMedaglia18 @ermel @Tfiddler @lenaebdgr @VergaElectric @cpr4everybody43 @skul08 @CamRadke @JJLouis @JimC @Jm @tigerbaci05 @StyleByDani @CSID-Inc @Debrameole @dianniaoh53 @GreenTeam @juneb @JKK @Mike69 @JohnC @RuffAdjustments @mlehnert0208 @jvmroofingco @Plumbernyc7 @ComputerPartner @Boogietek @houmanyekta78 @DR @LanceS @Marckende @AMRPhoto @EJPhotoPro @Chuxxmail1 @sherrijphoto @MH @AcTx @whooper @Cal @Jhanna @MasterpieceAV @Qwksilver @mirajoleigh @Seamsbysusan @attorneyarlene @Billy @amcostello1 @FixFast @JanDHM @TomS
Thanks also to these pros who had similar ideas about how we can better understand your specific categories. See above for my response to your post.
@tredlevske @Jimdellamano @Mary6 @AtHomePetCare @Pearlpro @Danielescobar @Pearls @TylerVarnell @phdsecurity @MORTempe @KellyL @robertlc1616 @Forsyth @Djkmannie @Amygordondesign @HandyAnthony @WBTF365 @mike14wa @DogListenerPhil @Born2danceDJ @W3 @NathanL @LisaShort @danredwing @Sopered8 @danielblue @SkiAz @michelle12 @Avc4u @bcwordsmatter @JohnM @ToDoListHMS @Romeyrome11 @Fit4Beach @jjhoyt @acreativeexp @CMSSERVICES @nightlight1237 @NickThruston @CityTennis @AspenPaintingNC @richcrawford @Racer @rawphasephotos @BlueRio @jen1 @wcdsigns @Sagearts @JenLDecker @nancykenright @kellie @BusyDog603 @Chefmatt @jparadise @trickyricky @BrianC @Mooreshots @Firebelly @Iswhoa2 @janet @GMC @TinySunflower @mmhylton @mjacklin @AlohaCanine @Kyotee @AbbeyBP @MissJen @AnyFit @Dane1995tt @writeonpoint @yopastorearl
Do you honestly think we have time to "...partner with us by telling us when the prices don’t make sense. If you decline a lead be sure to tell us why, especially if it’s because of the price."?
Please fix this mess!!! If you want to represent hundreds of professions, then you by gawd should research those hundreds of professions, do some market analysis, demographics...the whole enchilada. Perhaps then you will realize there are so many variables that are unknowable. You simply can't ascertain what is "value" and then use some rediculous algorithm to assign some (arbitrary) monetary pricing structure and expect us to swallow that pill. Do you think we are stupid?
I only ask that question because this thread has become insulting to myself and the HUNDREDS of other professionals that would like to use your service.
Take a moment and contemplate what that word "professional" means. Please...go ahead.
Thanks for the reply and asking for ad hoc feedback when prices seem out of whack. I'll make the suggestion (again!) to get something more systematic in place to gather feedback on why Pros decline a lead, why (price being one option) and if it is price, then a few multiple choice answers (e.g., wrong category) used to investigate further. My sense is whatever data you are using to come up with pricing isn't very valid.
If you have a whole team trying to figure out how much to charge for leads you should take just 3 seconds to read the emails back and fourth and not charge when the clients says.. "ok we are going another direction". Or "thank you" and not charge for a lead that does not produce a job.
Or as an entertainer you need to cut your fees. As an agent they get 15- 25% for getting me a job. They contact the client, work out all the details, get my price, and just contact me with when and where to go. They deal with ALL the details of getting the job. On TT all you do is pass along a POTENTIAL client. I do all the contacting, chansing down, persuating , price nogotiations, and selling, and set times, entertainment, and details. You do nothing but pass an inquiry on to me.....then take 15-25% ????????? Thinking of leaving TT