I stopped using the service as accounting clients are shoppers or not serious. It would be much better to have clients pay and than we give them a credit if they follow through and get a service done. And a flat fee needs to be charged as half the time they do not know what they actually need or want.
Its erratic, plain and simple. If you are going to have some algorithm that determines the value of the lead then you should present that with the lead so a professional can make an informed decision and determine if there is enough value for them. As a mental health professional, I have repeatedly asked that you add a "type of insurance" form so that I know if it's even worthwhile to contact someone that I may or may not cover. The auto bid strategy was a disaster on my end with poor quality leads for way too much money.
I am waiting on a lead in my area of service to get you some better feedback.
The market is slowing down a bit and people are paying more for leads putting the squeeze on the smaller businesses.
Don't beat yourself up, even Sears is filing BK, we're in a small air pocket, the market needs a breather every so often. Take a vacation and come back to work waiting to be accomplished.
As for pricing, keep it simple and fair. Keep your lead prices low so you can make your money on the volume of leads, plus make sure you diversify onto ALT platforms such as senior citizen sites, military sites, etc...
Thats all I have for now!
Whether I pay $5.00 per quote to a customer or $20, I'm still taking a risk of not being the chosen Pro with other Pros competeing for the same job. It wasn't such a big risk a year ago. I joined Thumbtack when the cost was $3.17 per quote to try and gain a client. I have switched from using only referrals for clients and I have stopped using Thumbtack, because I can't afford $20+ gambles each for a client.
Just because a wedding has a guest list of 250, doesn't mean the bride wants to spend loads of money on flowers. Yet florist on Thumbtack still have to pay $20+ to quote. It is usually food/catering/alcohol and entertainment that have the largest budgets and flowers are simplified with just the wedding party and many clients save money by DIY -ing centerpeices and decorations.
Thumbtack out priced me and I'm no longer looking at potential clients in my emails.