I feel the prices for leads from Thumbtack has increased expenentially over the past few years. On the other hand, my prices have not. A lead used to cost me roughly 5-10% not costs me 25-30%. Thus I do not use Thumbtack as much as I used to. Although they are probably getting the same amount of money for me to have fewer leads. I wish it could go back to how it was. I am not a CPA or a Tax Attorney and do not charge the higher service fees but I feel like I am paying like one.
I run a DJ business. Thumbtack is now charging me ~ $35 if I respond to a customer that asks if I am available/would quote the job.
This price would be reasonable if I am the only buisness in contact with the customer -- a guaranteed lead. This is not the case, and my experience has been these customers do not have a high probability of closing the deal. I don't consider this to be a refection on my business offering, as I have had great success with quoting via Thumbtack in previous years, and reached Top Pro status for the last three years.
A typical DJ job is $500, and I am not paying $35 x 3 attempts = $100 to land a single gig.
This may be working out very well from Thumbtack, I'm not sure about other DJ professionals. It doesn't work for me.
Given the success rate, I would consider a fair price for such leads to be no more than $20.
I have no idea how you are doing pricing because I have paid 3 different amounts for requests in the same category; Pet Sitting. Thumbtack used to be my "go to" site for getting jobs, now Thumbtack is last on my list. I receive at least 10 requests everyday, but I hardly quote any because there is not enough information or the job is not within my area. (Yes I have updated my travel area).
It appears that now only pros who sign up for instant match will be notified of jobs in their category at first. After that, if a potential customer replies to one of those pros, pros who didn't sign up for instant match will be notified of that job. Is this correct? If it is, this new approach puts pros who don't sign up for instant match at a distinct disadvantage. Appartently, you are now trying to force everyone to sign up for instant match, even those pros who are not interested in doing that, pros like myself. I don't appreciate that, and I am sure many other pros won't either!