According to his calculations, Dallas-based accountant JR Gramstad gets a 2,300 percent return on his investment as a pro on Thumbtack. Here’s what the business savvy accountant shares about getting a business off the ground.
1. Invest your money wisely.
When I started my business in November 2015, I looked at many different print, online and advertising services. Nothing I have used has come close to the ROI (return on investment) that Thumbtack has generated. By my last calculation, Thumbtack has generated over 2,300 percent on the investment I have put into it.
2. Make a great impression.
First impressions matter, especially on Thumbtack. Clients want to know that the professional can handle their tax situation.
3. Build a great profile.
Take the time to set up your profile properly. Clients look that what you write or if you even bothered to fill it out at all. Make sure your pictures and headshot look great. Do like I did and hire someone on Thumbtack to take it! Ask for the client to leave you a review. I have had clients outside of Thumbtack hire me just because I had outstanding Thumbtack reviews!
4. Three other marketing tools to use.
In the accounting industry, word of mouth is always a primary marketing tool. If you do a good job for clients, they will tell their friends and family. I have used other marketing tools such as Facebook and Google. Those tools combined with Thumbtack has been a successful mix so far.
5. Know your client.
Understanding your prospective clients is so important. The better we know them, the more effectively we can craft our initial message. While we can’t possibly know everyone on a personal level, a professional should be able to anticipate a prospects’ needs based on past success. If the initial message fails to communicate the potential for success, the client might pick another pro, so it’s critical we have a profile or persona for the ideal prospect.
What are your tips? Share them in the Using Thumbtack or post your comments below.