When we launched the ability to promote your business, we thought we made it simple. First we slotted all pros into customer search results, then we saw that the top 10 pros in any search got the most leads.
So we said, ok, those spots are up for grabs. But they should only go to pros who are a great fit for the job. So we started letting people promote their business. You tell us what leads you really want and commit to paying for them automatically, and in exchange you’ll get a boost in rank so those customers can find you. And you get 20% off.
At the time, it all seemed clear. But there’s a lot of confusion. Hopefully this can help:
FALSE: When you promote your business, you lose all control.
Signing up to auto-pay for leads sounds scary. We get it. But when you set your preferences, you can get really, really specific about which customers you’re willing to pay for. So if you promote yourself for jobs within 10 miles, you will never, ever auto-pay for a job that’s 11 miles away. In other words, only promote yourself for the kinds of jobs that you don’t mind automatically paying for.
TRUE AND FALSE: Customers will still be able to find me, even if I don’t promote myself.
There are only 30 spots in customer search results. If you don’t promote your business, you might not get one of those spots and customers won’t be able to find you at all.
However, there will always be jobs you aren’t promoting yourself for. If you’re a great pro and don’t have a ton of competition, you might show up in search results for those jobs. In that case you could still get contacted — we won’t know if they’re a perfect fit, so you can decide whether to pay for them or not.
FALSE: You have to promote everything or nothing.
We only recommend promoting your business for the kinds of jobs you’d actually be happy to pay for — ones that are within 10 miles, or happen in the mornings when you’re never busy, or are for birthday parties but not weddings. You can set your preferences to be as narrow or as broad as you like. Whatever makes sense for your business.
FALSE: You only show up in search results if you promote your business.
You’ll show up in customer search results even if you don’t promote yourself. But if you’re not promoting, you might not show up high enough for anyone to find you.
FALSE: If you promote your business, you’ll spend more money.
You control your weekly budget — that’s the limit of how much money you’ll pay. You also get a 20% discount on all your promoted leads. So if you don’t want to spend more money, you don’t have to.
Although yes, the idea is that if you promote your business, you’ll get more leads. The more leads you get, the more you’ll pay. But the idea is that you’ll get so much work that’s right in your sweet spot that you’ll be happy to pay for them.