Going with the flow is fun in life, but less advisable in social media. Figure out your posting calendar to understand of how much time social media will take you. Then you can save time by scheduling posts.
Social media marketing — if you do it properly — can improve brand loyalty, increase your web traffic and SEO rankings, and position you as an authority in your area of expertise. Plus, it’s not expensive to do, so there’s no reason not to start today. In this series, we’ll cover how to do social media marketing for your small business, starting from square one: how to create your social media strategy.