Top pro Mic Mell of Eleven Coaching talks about the importance of marketing when running your own business.
I got one important thing from my career coach, “If you’re not willing to spend a big chunk of your money on marketing, you shouldn’t go into business for yourself.”
I leaned into it. My marketing guy and I spent 6-8 hours over three weeks refining my profile. Here’s what I learned:
You don’t need a full website to generate business. But you do need at least a one page website. People want the veneer of legitimacy. It’s important to pay to get a good logo, not the crap your cousin made.
You must know your specific target market and it cannot be vague. If you say you want all people, you will not be able to succeed. Coca-Cola serves all people, but unless you can rival their marketing budget you need a specific target market.
Hire specialists. It hurts me to pay my accountant each month, but I do. And thank God I don’t have to learn the new tax law. So I hire people that work with me on my branding and marketing. Don’t try to be the master of all things. You can’t do everything.