Hi all. I love all of the tips you guys have been sharing with each other. To keep things organized and easy to find, all of your tips will be moved to this discussion. Feel free to keep adding in!
Every impression counts, from the very first one to the 80,000th.
The name of your business and the images you display will either make great impressions or fail to the fullest. One thing to keep in mind is that a business name and your imagery are being seen/experienced by real people and have real effects on them. In order to NOT blend in as a commodity we encourage every business owner to build an EPIC BRAND. In order to stand out above the crowd, think about one of the greats (and a great man of business) named David Ogilvy said, “The consumer isn't a moron. She is your wife.” This statement should really make us think... If the name of my business or the imagery I display don't make a solid impression on my biggest fan and hardest critic (my wife), there is no way they will even pass for qualifying in the public space.
This is why we've created a method from a foundational level in order to creatively produce a fitting business name and use the most imagery for all of our clients, and that includes our own as a well (as entrepreneurs we have more that one company). Starting with brand strategy brings clarity. We make sure you have clarity of who you are, what your company stands for and what your ultimate goal is. In our humble yet experienced opinion, only with extreme clarity can an epic brand be built... and build to endure.
One of our most recent clients, who needed help in formulating a fitting business name, wrote a review for us and said, "Mavrik worked around me and what my passions were. They produced a wonderful start to branding that I'm looking forward to bringing to completion. Their flexibility was also very important. They were willing to work around the specifics of my situation and they gave the personal touch." After reading his review, I am humbled to say that it really sunk in... we helped create the value he was needing. Brand identity starts with a name, and ever since he launched his new brand, which obviously is still in the process of completing, his business name resinates strongly with both himself and the dream clients he is hoping to connect with, and all in order to create a raving tribe. Think long term!
The first place to start this process is...
1) YOU. Take time to focus on what makes you (the founder of the business) YOU. Then, put the focus on the...
2) WHO. Who do you want to attract?
3) Then, switch the focus to the WHY. Ask yourself... WHY do I do what I do?
These key topics will help you in the beginning stages as to the development for a winning business name and the most fitting look and feel of your images.
Hope this helps,
Thank you so much @JasonB!
I truly do hope it helps other pros. Thanks for asking about how we came up with the name and logo to our brand. To keep it brief and not bore you, as a Branding + Marketing Agency we took the time to build a process in clarifying the identity of the brand first and then aligned that with our dream clients, which then formulated the name and logo. Oh, and by the way, the logo was hand drawn and designed by one of our team members/local artists).
We now use this same system to help come alongside world changers in building their "epic brands" as well as the use of Information Marketing as our core niche, which is how we have been helping Coaches, Speakers, Entrepreneurs, Authors, Mentors, Business Owners and Marketers around the world successfully launch their products and services online using intelligent and profit producing funnels that help them capture leads, convert sales and create a raving tribe for their business.
But please, fill me in on what you specialize in and how your'e impacting the world with your business? I am excited to hear more of your story?
Thank you so much for taking the time to connect here on Thumbtack!
So glad you got some value out of the post @Gabhan,
Thank you for taking the time to reply, and for sharing your branded marketing peices with us. Very nice!
Charge on in the growth of your brand, and know that I'm here for you if you ever need anything.
In your corner,