Do customers travel to you, or do you go to them? Either way, you know what jobs are best for your business.
Before, you could only set preferences for how far you travel to customers. Now, you can also set how far customers travel to you.
So how does this help you? That depends on the jobs you’re targeting (and where your customers are).
For example, let’s say you’re a personal trainer with your own gym. You’ve found plenty of clientele in surrounding neighborhoods, but you know most customers won’t commute more than 25 miles for a workout (no matter how many before and after photos you show them).
With this update, you can control that. Just set your travel preferences so you only pay automatically for customers who are within 25 miles (or whatever distance you choose). Customers who are outside of that range may still find and contact you if they think you’re the right fit, but you’ll have the option to accept the lead or decline and pay nothing.
But no matter how far a customer is from you, it can be worthwhile to talk about the job in case you’re the perfect fit. After all, the customer picked you from search results.
Remember, when you set targeting preferences you’re telling us what jobs you want. You only pay automatically for leads that exactly match those preferences. And you get a discount off the regular lead price.
And whether customers travel to you or not, it’s always a good idea to revisit your travel preferences to make sure you’re getting the jobs you want most.