You’ve seen some changes during your time with Thumbtack. First things first, we appreciate you. We can’t do this without our pros. You tell us when things don’t make sense, and you’ve helped guide us to where we are now and where we’re going. So let’s get into it.
Targeting is the new promote
Here’s the deal. You know how Thumbtack works. You told us “promote” doesn’t tell the whole story, and we agree. So we switched up the way we talk about it.
You’ll start to notice that instead of “promoting your business”, you set your “targeting preferences” to find the right customers. Because that’s exactly what you’re doing when you set your preferences — targeting the customers you want to meet.
That’s the only thing that’s changed. You still only pay automatically for jobs that match your exact preferences. And when a job isn’t an exact match, you decide to accept or decline it (declining doesn’t cost a cent).
Say it again louder for the people in the back
You turn on targeting preferences to show up in the right customers’ searches.
When a customer’s job matches your preferences exactly, you pay automatically for the lead and get a discount.
If a job only partially matches your preferences, you choose to accept the lead and pay, or decline and pay nothing.
Always respond quickly to leads. Pros who respond quickly rank better in customers’ search results.
To target the right customers, go to your Services and set your targeting preferences. And if you’ve already set your preferences, let us know how it’s going in the comments below.