Great comment on Zapier. I love that product.. I have many zaps working today managing leads automatically through the pipeline. In fact, for my other lead suppliers I am able to get a text and email out to the lead in less than 1 minute with an invitation to set up a consultation.. then, for the leads that go silent - they get automated messages 1, 3, 7 days after they created the job. For the really silent ones, they get a followup email 2 weeks and 6 weeks later - all automatically. I could be at the beach enjoying my day while my auto system is keeping up wih those leads.... which leads to a very high rate of lead response and a decent rate of conversion.
My auto emails are written in a way that looks like I wrote it especially for that lead as I am able to parse info out of the lead source and make a personalized email.
For my thumbtack leads, it is 100% manual The lack of automation combined with the extremely high rate of ghost leads makes this channel very inefficient compared to my other sources.
I am a wedding officiant and I require a $250 deposit to reserve a date on the calendar. That is written into the contract. Couples like it because it locks in their day and it helps me lock in a customer.