As a business owner, you wear a lot of hats. Skilled professional, accountant, customer service specialist, marketer, sign-maker...mind-reader? Maybe not. Without a doubt, knowing exactly what your customer wants can be tricky. We talked to Thumbtack’s most active customers to ask them what they look for when choosing a pro on Thumbtack. Here’s what they care about.
1. Availability and clarity.
Customers told us that completing a request on Thumbtack takes the chase out of finding a great hire — and it’s also a bonus for pros. Requests provide the information pros need to decide whether a job will be the right fit for your skillset or schedule. So when you connect with a customer, don’t hesitate. Reach out right away and make sure your quote clearly states your services, costs and availability.
2. A dynamite profile.
Customers are looking for a profile that is well-written, clear, and that provides proof of past work. When we asked customers what they look to first in a pro’s profile, the answer was always the same: photos, photos, photos.
If a picture is worth a thousand words, a good review is worth a million photos. Reviews make or break a customer’s decision to hire a pro, and the more reviews they have in front of them, the better. But keep in mind that one bad review won’t hurt you — customers understand that less-than-glowing reviews happen and pros with slightly less than five stars are generally perceived with similar levels of trust.
5. Ongoing communication.
Communication builds trust. Thumbtack makes it easy for you to message back and forth with potential leads and to schedule a time to consult over the phone. Don’t be shy with your customers — the more they hear from you, the more comfortable they feel reaching out in return, and the better their chance of hiring you.
What have you heard from customers? Share your insights in the Get hired section and share your comments below.