Its erratic, plain and simple. If you are going to have some algorithm that determines the value of the lead then you should present that with the lead so a professional can make an informed decision and determine if there is enough value for them. As a mental health professional, I have repeatedly asked that you add a "type of insurance" form so that I know if it's even worthwhile to contact someone that I may or may not cover. The auto bid strategy was a disaster on my end with poor quality leads for way too much money.
... View more