I have absolutely no idea how the pricing works, but I will say that the last time I was charged, I thought it was unfair. It has made me hesitant to send quotes. First, I think brides have NO IDEA what wedding flowers cost. Admittedly, I was shocked at the cost of flowers myself. And your website provides no guidance for the bride to guage the cost before contacting florists. They ask a couple of simple questions and BOOM, I am charged $37, the bride is shocked and I never hear from her again. So admittedly, I only quote brides that I think, based on the information provided, might have done a little research before asking for quotes so that I don't pay $37 to provide them with sticker shock only to never hear from them again. My suggestion - give them a range of what flowers cost in the region. For example, a bridal bouquet, 3 bridesmaids bouquets, 8 boutonierres, a flower girl, and 4 corsages would range from $650-$1500 A bridal bouquet ranges from $75-$350 A bridesmaid bouquet ranges from $50-$200 A boutonierre ranges from $10-$25 A corsage ranges from $25-$75 A centerpiece ranges from $40-$350 An arch starts at $1000+ Have them check a box with the budget that they have. $0-$500, $500-$1000, $1000-$2000, $2000-$3000, $3000+ Then they can get an idea of whether their expectations match their budget before a florist pays $37 to teach them that lesson... Florists do not make a lot of money. We do this because we have a passion for floral artistry. I consider it a sculpture with plants. I cannot afford $37 to educate someone in a situation where we are not face to face.
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