I used to know exactly what I paid for each lead BEFORE I responded. Now I have to guess and I hate it. In fact, I use Thumbtack much less now because the lead cost has tripled since I joined and I only just found that out when I spent about 10 minutes trying to find this information in my account. (And I am an experienced computer user.) Since you introduced Thumbtack Pro, it is clear you are directing folks to the paid program and the free program has become harder to use and more expensive. Thus, I am very dissatisfied with the current system. It is not transparent and that's a problem for me. I think a fair price would be around $3, which is a bit higher than when I joined.
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