Improving the quality of the customers who make contact with a pro is a problem that needs to be solved. The problem I see is that customers get a ton of quotes and then reply to everyone (costing all pros money & time) and they may not be truly interested or have a real intent to interview all of them... they are just send a blanket reply-to-all. I've even gotten replies that then I had to ask for a refund because the customer was just replying out of sarcasm. I don't like getting replies that are clear the customer has no intent of conducting a real interview. I don't mind being charged, having a sincere back & forth and ultimately not getting the job. That's fine -- it's still a legitimate lead and if it didn't pan out, that's still worth the cost of the lead. But I don't like getting charged for "leads" that really aren't from customers genuinely looking to hire. One solution is for customers to be charged when they make contact with a pro -- even a small amount (a few bucks) will deter replies that aren't genuine in nature. They can still see free bids/quotes if they are just doing some initial price research that's fine. But if they are required to pay something to make contact, they will be more discerning about choosing which professionals to follow-up with and hopefully that will yield better results for everyone.
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