I think pricing should also be based on how many responses from the lead go out. The last lead I received on instant match sent out 11 replies and was looking for a realtor to only charge for a sign and mls access. While there are brokerages out there that will do this, its a major liability for someone like myself. I offered my full service anyway but was declined. I gave him some suggestions on brokerages to contact. I was still charged the full amount for a lead that was looking for something unconventional and responded to 11 other agents. I have turned off intstant match for the time being.
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