This has been hard for me to figure out. There have been times I’ve paid $44 for coaching leads because they asked what was the process and I responded then never heard from them. That means sometimes I have had 8 people reply and landed 1 client and then it took me 8 weeks to break even. But some clients don’t need 8 weeks. Doing weddings has helped me break even but the prices for coaching leads are very high and I’m barely ahead of the amount I have been charged. A wedding lead can be around $20 which is fair. A coaching lead seems to vary around $44 but I end up getting charged for people who are not really interested and then it sets me back. I’ve stopped the auto match because that just ends up costing lots of money.
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