I'm responding to leads in the LIFE COACHING category. All of my leads receive a free consult and about 1/3 of them decide to invest ($99) for their first paid coaching session. I would like to cap the cost per lead at $33 if possible because at that price, I break even on advertising dollars. A small percentage of those who paid $99 will invest in a program of $750-$1500 and that's where it makes financial sense to continue using Thumbtack as a source of leads... However, so far I'm seeing that there are a lot of CURIOUS leads and not a lot of SERIOUS leads in this category.
... View more