I don't really have too much advice on pricing ect. I think the leads are now over priced, but I am willing to chance it because I have some filter methods I use now and have a hire ratio of about 1/3 contacts. BUT i would highly reccomend finishing your profile including getting some past clients to write reviews for you. Upload sample photos that are like what you are trying to book (for instance for me now fall family sessions are at the top of my portfolio). Don't put headshots up if you are trying to book newborns. And finally, be sleective with who you quote. If you seem ify on the locaton, the price, the work, just pass it up and quote ones that seem perfect for you. Good luck!
... View more
Photograper here. I have been a top pro for over a year and an active member for over 2. I have been hired over 155 times on thumbtack and if things continue the way they are now, I willnot be using the services after the begining of the year. Since the price hike on leads I have been spending 2-3 times the amount on leads and booking about the same ratio. For $100 week there are much more effective and sustainable marketing strategies. I could justify $30-$50 a week but this is now excessive. Especially since I used to have it down to a science and was happy with my booking/spending ratio. I would only quote quality leads who had a price range that I could justify. I understand paying more for jobs that will pay more but now with you taking away the "budget range" option in the client's lead form, I am essentially guessing at what they will spend, and lets be honest, only about 15% are not budget shopping. Charging $18-$20 for a lead who only wants to spend $100 is ridiculous. So yes, I was quoting more but half of the time I am getting contacts from leads (thefore wasting $18-$20) from people who 1. want a studio session and see that I am in the city but will not drive to the city, or 2. See my quoted price but only have a budget for half of my fee. 3 Respond with one of the automated replies which 9/10 is answered in my intro email. Also, all of the above complaints were 5x worse when I used instant match for the couple weeks, so I continue to and will continue to only quote with a personal introduction. And while I do like the fact that customers can now search for pros that might fit them, I don't really see a rhym or reason with that either. As a top pro who has been hired so many times how do I not come up in most searches? Again, thumbtack has helped me build my business and been a great resource but it is getting harder and harder to justify the larger price hike. I feel like I have less control on how my money is being spent and am paying a lot more for the same amount of bookings. When I redo my branding and pricing at the begining of the year I will probably put the majority of this money into another form of marketing unless something changes. If the goal is indeed " to get you in front of lots of customers looking to hire pros like you, so you can show customers why you’re the right pro for the job" then I feel like this is a failure. I have had to take a look at where I am spending and subsequently I am quoting less and being much more selective because I am not sure what the budget is and I keep getting ridiculous or not serious leads. I'm essentially only quoting very specific projects in specific locations and generalizing. I used to quote lower than my average rates for areas where I was looking to build my portfolio, so everyone wins. For instance I wanted more engagement shoots so I would quote over $100 less than my normal portrait rate. But now that it takes $20 to quote, the risk isn't worth it for me. I don't book as many since my portfolio isn't as strong in that area, which was the whole point. Anyway, long story short, I don't feel like the price hike is condusive to what you are trying to do. You will continue to lose quality photographers and beginners can't afford the price.
... View more