You left out the main item... the one that most suits who write these articles leave out. You first mention "you must be competitively priced." You must FIRST AND FOREMOST be PROFITABLE. Without profit, you are on your way out of business. It is plain and simple. Many in my industry have left because they were competing on price and had cash flow but not enough to stay in business long term. The problem with most lead generation contractors is they do not have enough business and then to do it for less money than it takes to pay overhead, expenses, and have a reasonable profit is a death wish, a slow and painful death wish.
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