Here are some current tips I use to network my small residential business: 1. business cards - I carry them everywhere! I leave them at restaurants, use them when exchanging contact info, give them out to potential employees. They are so versatile, inexpensive, and give you that professional edge. 2. We encourage our clients to referr us to their friends. We like to take care of our clients with free upgrades or small gifts, that most of the time we don't have to try to hard. 3. Make sure your friends know you have a business as they can be your best fans. I've had a ton of business due to friends tagging us on social media or just mentioning our business. It also doesn't cost anything! 4. The best one is volunteering and being involved in your community. When you help others, you attract only good. We have donated a couple of cleans and those people have in turn kept in contact with us for paid cleanings. In fact, this recently just happened. We donated a clean on Nextdoor, after that, several people contacted us because they saw what we had done. When you gain the trust of the people, you gain much more than just a sale. While these are just small things to do to network, my goal next year is to joing the chamber of commerce or a BNI group. I think once a business has more time and funds, these are great opportunities you can't avoid.
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We actually don’t try to analyze the customer’s preferred communication, but instead guide them to use our communication style. We know that everyone is not our client, so this is a great way to weed out client’s that might not be a good fit for us. Customers are already telling us they want to interact via the Internet as they are submitting their requests online. Knowing the customer will get several leads, we instantly provide them with our already thought out introduction message that includes what the quote includes, a link to our website to reaffirm we are a legitimate business, several appointment options based on their original submission, and a simple question asking them if any of those dates work. While having a customer-business relation is important, we understand we as consumers are always on the go and prefer quick minimal interactions. The real communication starts once we enter their homes and start gaining their trust and building a relationship. We have found that the customers that chose to go with us, was due to the fact that we provided them with what they needed within the first message they received.
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