Well written article and good read. Thank you for posting. In my field, legal services, many are a bit behind the time ans slow to catch up. For example, some attorneys still rely on fax and won't use email except to schedule lunch. That said, the world is indeed changing - and everyone involved in the puzzle must be open and ready to change at all times. As another poster here said, saturation is almost inevitible - both for the producers, suppliers and consumers. The key is to differentiate and separate yourself from the pack.
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