I have been reading through SO many comments on the Thumbtack pricing model today. Mostly because I actually have some time to dedicate to Thumbtack today. I started using this platform in summer of 2016 when I opened my floral design business. It was great at first! I would get leads, bid on the ones I wanted, spent the credits I wanted and replenished my credits when I ran out. With that system, I got a few high-quality leads. Some, were not as high-quality, but I still managed to make a profit. As a floral designer, clients don’t always understand ALL the work that goes into making floral arrangements and before, (during the credits era) I could at least jump on a call with these folks and show them my value and why floral costs as much as it does. I completely understand that Thumbtack views this platform as a way to connect vendors to clients and it is the vendor’s responsibility to book the lead. However, you have made it COMPLETELY unfair for the vendors with all these changes. It has only been 2.5 years since I joined Thumbtack and I stopped using your platform completely almost a year ago! From a floral designer’s perspective, instant match doesn’t work. There are WAY too many details that we Floral designers need to know in order to quote appropriately. I went from paying $4-7 per lead (in the credit era). to being charged $25-$38 with instant match and other “helpful” mechanisms Thumbtack has put in play. I get it, the wedding industry can be a lucrative one so Thumbtack must think, if this person books this florist, they are potentially going to make thousands of dollars , so what’s $38? Right? Well no. Let me explain how ridiculous your pricing model is. At least for people in my field. I pay a monthly fee for my business to be listed on The Knot and on WeddingWire. I average between $5-$6 a day to be listed on these MAJOR wedding sites. Sites that have brought me profit in the thousands of dollars. If I paid Thumbtack $38/lead each time someone contacted me to get an idea of what flowers cost, I would be spending an average of $380/ month. That’s $4,560/ year on a POTENTIAL client. If you ask me, something is definitely not adding up here. I came across an article where Thumbtack tries to explain the cost of flowers and on it, lists what people are spending on average. I have NO idea how vendors are making money with an average of $700-$1,000 for flower costs. The information is misleading and you are doing a disservice to clients by posting that information. I saw another article where Thumbtack is saying that photographers charge an average of $350 - $500? That’s insane! Based on what I read, you gather this information from what vendors are quoting. If that is the case, then the vendors quoting are not making any money and just using Thumbtack to get experience or Thumbtack is giving this data without having the full picture. For example, I get a lead and after speaking with them, they decide they only want to hire me for bouquets. I charge them $800. That’s what Thumbtack sees. To say that clients are spending that much on average for a full wedding is nothing short of insanity. Information like this is why the leads vendors are getting are no longer the quality leads we at one time had the chance of getting. Another reason why Thumbtack is loosing their vendors. In summary, your pricing model has got to change if you want vendors like me to start using your platform again and the information you put out there for clients to see when it comes to pricing is in desperate need of accuracy. It’s a shame Thumbtack has chosen to take this path. As long as this is the chosen path, I’ll probably stay clear of giving you my hard earned money.
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