Go get yourself someone in their 20’s who knows how to do social media and give them the keys! When I started in 2013 with $500, Thumbtack was everything. Even as a Millenial, I didn’t quite see why Social Media was so important. My company is only slightly bigger now, clearing about $1500 profit every month after paying myself, my assistant, my two interns, and a few independent pros who help out. Social Media is everything to us now… How does Social Media help us? I’ll give you the special sauce... Everything we do stems from our operations plan or our marketing plan… Everything is integrated. From the ground up, our company is designed to champion stories of success. Operational success is presented in a way that becomes marketing Segment your customers Learn everything about your customers Analyze past performance and let it guide your future We celebrate our employee’s success (I have them write me essays about themselves when they sign up, and I turn that raw fish into sushi). We celebrate our students’ successes. People who love our service love our stories. TONE makes them want to share our stories. We are always thanking our customers with special deals. We want them to know we’re taking care of them. Tone, Tone, Tone, and Location, Location, Location. I used to call each of our customers randomly to ask them how our service was doing. I can't tell you how many people thought something was wrong or were straight up NOT interested in talking to me, becuase I was talking to them in the wrong place -- the wrong format. I set the wrong expectations. Now, from day one, we set the precedent for what kind of service we are. That expectation is further established by our social media presence. Social Media is telling the world what is inside. The bigger we get, the more we make our organization social… Social Media helped me grow from a part-time hustle on Thumbtack to a legitimate small business. Go get social!!!
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