Hey again, it’s Tiffany with the Women’s employee resource group (ERG). Today we want to highlight one way we've kept a pulse on female entrepreneurs in the marketplace.
Our goal at Thumbtack is to make it easier for entrepreneurs to start and grow their business. So, we wanted to better understand the experience for female entrepreneurs who decide to take that leap to become their own boss. To do this, we partnered up with Square for an extensive survey of 900 female small business owners in a variety of fields, geographies, and educational backgrounds.
Community can play a big role in supporting the success of a small business. Our congratulations to Washington DC, where women reported significantly more support from local policymakers than in the other nine metro areas we surveyed. Women in DC are more likely to say government officials worked on solutions that would help their business grow. I’m proud to say that the Women’s ERG understands the importance of supporting women in business, which is why we’re open to all genders joining in to become an ally.
The findings helped us better understand the motivation behind women’s decision to become their own boss and the benefits of working independently. But we also learned about the challenges and the inequality that still persists. For example, women are 5 times more likely than men to have their expertise questioned in all industries and 10 times more likely in male-dominated industries. Even so, we’re happy to report that the majority of women (4 out of 5) are still satisfied with their choice to start their own business.
The survey also looks forward to the positive growth opportunities and the challenges ahead. The future is looking bright as women are increasingly entering male-dominated occupations. Plus, female-dominated occupations are among the highest in demand. Take a peek at the full findings here — we think it’s worth your time!
And now we want to hear from you again! How has support from your local community played a role in your success?
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Tiffany here! I’m part of Thumbtack’s Women Employee Resource Group (ERG): a group of people that support one another and foster belonging in the workplace. ERGs build community here at Thumbtack and I’m excited to introduce you to this amazing group of people.
The women’s ERG ensures women’s voices (and the voices of our allies) are heard here at Thumbtack. We find opportunities to support women in their career goals and, ultimately, increase the representation of women across all functions at Thumbtack.
We have a few guiding principles:
Open to everyone . The goal is equality, so we’re welcoming to people of all genders to join and participate.
Be intentional. Be explicit about the environment we’re creating and who it’s for (psst it’s for everyone).
Give space, take space. Every voice matters — we make room for ourselves and others to be heard.
Equipping people. We share the knowledge and skills to confidently engage in meaningful conversations, without the fear of judgment or saying the wrong things.
Intersectionality. Since not all women have the same experience, we have unique perspectives to bring to the table.
Assume positive intent. This stuff can be hard, but we're more open to learn and grow together when we choose to see the best intentions in others.
Keep an eye out for future posts from us. We’re excited to share partnership opportunities and some service projects the Women’s ERG has been part of. In the meantime, we’d love to hear from you! Have you noticed any new trends, obstacles, or opportunities specifically for women business owners? Tell us about it in the comments.
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