Some customers are ready to hire but they’re not sure how to safely move forward during a pandemic. It’s important to tell customers the next step and make it easy for them to work with you — and that’s especially true right now.
Here are a few ways you can use your profile’s introduction to reassure customers:
Remind them that their safety (and your own) is your number one priority.
Tell them you’re up-to-date on current news and guidelines for COVID-19.
Are you keeping at least a 6 ft distance from everyone? Are you sanitizing your equipment after every use? List the ways you’re following the CDC’s guidelines to keep your customers safe.
Talk through any changes you’ve made to minimize physical contact, like using an app to take payment instead of checks.
We know times are tough right now, and we want to do our part in supporting women entrepreneurs during this uniquely difficult situation. We’ve done some digging and found a few great resources we want you to check out:
Women-owned business, U.S. Small Business Administration (SBA)
The SBA supports women entrepreneurs as they’re starting their business and competing in the marketplace. This resource provides funding options, information on completing federal contracts, and other resources specifically for women-owned businesses.
Government resources, Thumbtack Journal
This article provides a comprehensive list of resources from federal, state and local governments to help small businesses during this time. Take a look through the list of economic relief programs and find which resources apply to you.
COVID-19, Pro Resources
This is another resource I’m eager to share with you. Take a moment to browse through CDC recommendations, tips from pros who have adapted their businesses, and current conversations in the Pro Community to help you stay connected.
What other resources have you and your business been relying on during these times? Share with other pros in the comments.
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Hey again, it’s Tiffany with the Women’s employee resource group (ERG). Our group aims to build bridges and connect with our communities, our coworkers here at Thumbtack, and you — our pros. Last month , we talked about how we’re keeping up with female business owners. This month, we’ll take a look at how we’re allies to women, whether inside our office or out in the community.
Creating space where we work.
We make room for conversations that matter to members of our ERG. We share articles of interest, links to conferences, networking opportunities, and stories of inspiring women. That’s how I was able to attend an Illuminate Summit. Illuminate is a local organization providing leadership and networking opportunities for women in Utah. We’ve also invited inspiring business women to share their expertise around topics like effective feedback in the workplace.
Thumbtack also hosts WomenHack , an organization whose mission is to promote gender equality by empowering women in tech. They hold events that help women find career paths with tech companies around the world that are committed to diversity in the workplace.
Serving the community.
In our last post, we mentioned a survey where we talked to hundreds of women business owners. They told us support from the community plays a huge role in their success. So we’re doing our share to give back to the communities.
Last year, the San Francisco office made care packages for La Casa de las Madres , a local non-profit that provides confidential housing for survivors of domestic violence. The care packages included basic needs like toothbrushes, combs, hair ties, etc. Letters of encouragement were written and tucked inside each bag. About 100 bags were able to be donated, with some additional supplies as well.
Geraldine E. King Women’s Center supports homeless women in their journey to becoming self reliant. They provide three hot meals a day, clothing, hygienic products, and up to 200 beds. A group from our Salt Lake City office had the opportunity to serve lunch for the women there and organize donations.
I was excited to join in and help organize donations.
That’s what we’ve been up to — and now we want to hear from you! How have you made an impact within your local community? What ways can Thumbtack support you to amplify that impact?
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Hey again, it’s Tiffany with the Women’s employee resource group (ERG). Today we want to highlight one way we've kept a pulse on female entrepreneurs in the marketplace.
Our goal at Thumbtack is to make it easier for entrepreneurs to start and grow their business. So, we wanted to better understand the experience for female entrepreneurs who decide to take that leap to become their own boss. To do this, we partnered up with Square for an extensive survey of 900 female small business owners in a variety of fields, geographies, and educational backgrounds.
Community can play a big role in supporting the success of a small business. Our congratulations to Washington DC, where women reported significantly more support from local policymakers than in the other nine metro areas we surveyed. Women in DC are more likely to say government officials worked on solutions that would help their business grow. I’m proud to say that the Women’s ERG understands the importance of supporting women in business, which is why we’re open to all genders joining in to become an ally.
The findings helped us better understand the motivation behind women’s decision to become their own boss and the benefits of working independently. But we also learned about the challenges and the inequality that still persists. For example, women are 5 times more likely than men to have their expertise questioned in all industries and 10 times more likely in male-dominated industries. Even so, we’re happy to report that the majority of women (4 out of 5) are still satisfied with their choice to start their own business.
The survey also looks forward to the positive growth opportunities and the challenges ahead. The future is looking bright as women are increasingly entering male-dominated occupations. Plus, female-dominated occupations are among the highest in demand. Take a peek at the full findings here — we think it’s worth your time!
And now we want to hear from you again! How has support from your local community played a role in your success?
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Tiffany here! I’m part of Thumbtack’s Women Employee Resource Group (ERG): a group of people that support one another and foster belonging in the workplace. ERGs build community here at Thumbtack and I’m excited to introduce you to this amazing group of people.
The women’s ERG ensures women’s voices (and the voices of our allies) are heard here at Thumbtack. We find opportunities to support women in their career goals and, ultimately, increase the representation of women across all functions at Thumbtack.
We have a few guiding principles:
Open to everyone . The goal is equality, so we’re welcoming to people of all genders to join and participate.
Be intentional. Be explicit about the environment we’re creating and who it’s for (psst it’s for everyone).
Give space, take space. Every voice matters — we make room for ourselves and others to be heard.
Equipping people. We share the knowledge and skills to confidently engage in meaningful conversations, without the fear of judgment or saying the wrong things.
Intersectionality. Since not all women have the same experience, we have unique perspectives to bring to the table.
Assume positive intent. This stuff can be hard, but we're more open to learn and grow together when we choose to see the best intentions in others.
Keep an eye out for future posts from us. We’re excited to share partnership opportunities and some service projects the Women’s ERG has been part of. In the meantime, we’d love to hear from you! Have you noticed any new trends, obstacles, or opportunities specifically for women business owners? Tell us about it in the comments.
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