This is definitely a step back in the right direction. I live close to a state line where I am only licensed to work in one of the states. My actual service area would look like a half circle. So now only half of the jobs being shown will be in an inelligable area, much better than the 95% with the 150 mile deal. Selecting precise zip codes as it was before was perfect, but an update to adjust the range like this is better than nothing.
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I don't see how these changes has the potential to increase the number of leads for pros or revenue generation for Thumbtack in any way. Also, customers are getting referred to pros who have no interest traveling the distance to their location, resulting in lower quality leads for everyone. My jobs feed has been flooded with leads in states I'm not licensed to operate in, or at distances I am not willing to travel to. I now have to scroll past an average of 30 leads before I find one that is even in my service area. Given I was only interested in bidding on about 5% of posted leads before the new radius rollout, I now would need to look past 600 leads before finding one I am interested in bidding on. Consider a closing rate of 20% on the throwing darts estimate model, and I need to go through 3,000 job listings to land 1 job. This is crazy guys, I have spent exactly $0 on this platform since they made these changes, as I don't have the time to weed through all of these leads. I'm also finding that I'm ignoring my phone app notifications because so many of them are too far away, causing me to miss opportunities on leads I would have previously been interested in. I am not interested in going the promotion route, as it is nearly impossible for a customer to know if your services are a good match for their project. I liked the way it was -- I could determine if the job was worth being charged the fee for a lead based upon the customer's description of the project. If this company wanted to increase lead generation, responses and revenue, they should be working on improving the details customers provide on lead postings. Encourage more pictures, better descriptions and scope of work and more pros would be interested in the projects, or at least the quality of a customer-pro lead would be a better match for both parties. I would be willing to pay more for quality leads than to pay less for a higher volume of undesirable leads.
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