I'm reading this article: https://www.thumbtack.com/p/video-production-cost Thumbtack is setting a bad precedent/series of expectations with these video costs they list. It's no wonder Thumbtack customers try to under-pay for these types of jobs (I receive/turn down waaaay more sub-$700 jobs than any others) if they are reading Thumbtack's official blog. Here are some examples: For example, Lorray Digital Media of Morrisville, Pennsylvania, offers three standard packages based on finished runtime and shooting time: Total RuntimeShooting TimeTotal Cost 1 minute 2 hours $499 2 minutes 5 hours $599 4 minutes 8 hours $699 All of these packages include full editing services, basic motion graphics, concept video treatment and script, professional voiceover, on-location up to 100 miles or in-studio shoot, royalty-free soundtrack and video formatting to prepare for upload. Or the next example: As another example, ISDesigns Studio of Berkeley, California, offers a few different hourly rates and day-rate packages for their clients: Starting base rate for jobs with one camera, one shooter, existing light and no set dressing: $250 Pre-production and post-production, graphics work and all other production time: $50/hour Four-hour package for mobile on-location or in-studio productions, including one shooter, two HD cameras, a basic mic and sound setup, a lighting kit with a backdrop and green screen setups: $300 Eight-hour package for mobile on-location or in-studio productions, including one shooter, two HD cameras, a basic mic and sound setup, a lighting kit with a backdrop and green screen setups: $500 These rates are ridiculously low and represent the very low end of what videographers/production companies charge and should not be put out there as representative of the industry. If either of these companies can survive charging these rates, good for them (note that these rates are not found on either of their websites), but again, that does not reflect the industry. This is an industry where, at the lower levels, you are constantly undervalued, overworked, and underpaid. I worry that blog articles like this only serve to further these unrealistic expectations. Here are some articles that provide far more realistic expectations: https://blog.storyhunter.com/everything-you-need-to-know-about-video-production-costs-2c93e64de5a1 So How Much Does Video Cost? The short answer is that it depends. While video production costs more than any other content medium, it’s often the most effective. With video, you get what you pay for. So if you want a high-quality commercial production, but are only willing to put up $2,000 for it, then you’re not going to get what you want. And if you want people to watch your video, you have to produce a video that’s worth watching. There are dozens of factors that go into video cost, and the range is huge. A commercial production by Apple could cost upwards of $500,000 or a short branded doc might cost $5,000. Video production costs will depend on the type of video that you need, the location, crew, equipment, talent, amount of pre-production, editing, sound, post-production, and more. The best way to estimate your budget or to get an accurate quote from a production company is to write a video production brief. A brief details the when, where, what, why, and how of the video you want produced. https://www.indigoprod.com/nyc-video-production-blog/2018/08/how-much-does-it-cost-to-make-a-promo-video/ The budget for a PROFESSIONAL promotional video (or marketing video or branding video) can range from $3,000 for the simplest possible project, up to $50,000 or $200,000 or beyond – depending on the complexity of the concept and the overall quality you’re going for. https://www.lean-labs.com/blog/how-much-does-marketing-video-production-cost Costs can range anywhere from $1,200 for a basic video, to $50,000 for a premium video. We know, that's a pretty significant price gap. However, it's safe to say that, for most companies, a project can be completed in 4-to-5 days, for less than $10,000.
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Thank you, @Meckell . I'll keep an eye out for changes. On a related note, when I had been setting up Wedding and Event Videography, I accidentally starting adding it as Wedding and Event Photography. I was surprised to see that you can provide multiple rates, per hour (1 hour=rate, 2 hours=rate, 3 hours etc.). While not truly ideal for video, even something like this would be more helpful IMO because it lets us build a general editing cost into the price. For example, if my wedding rate is $150/hr and I know that standard wedding videos (3-4 min highlight) can be edited in a day (say $500 for this example as a flat, one day editing rate--$50/hr for 10 hr day), I can build that in. Like so: 1 hour: $650 2 hours: $800 3 hours: $950 4 hours: $1100 Etc. We could also even work discounts into this, based on time. So if I wanted to say "this is my rate, but the longer I'm there, the lower I can make the hourly rate" to attract customers or give the feeling of value/fairness, I can. I guess the overall point is, it's very inflexible at the moment for the industry it's in. Thanks again. Would love to hear from other video professionals, too!
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How are you explaining these "con game" companies to the customer, by chance? Curious, as I have a Wix site that I was able to do quite a lot of customization to inside their advanced editor (not enabled by default). What problems does it have with SEO? I work in video and this kinda sounds like the problem we have. People want the "thing" (video/a site) without understanding that it's basically worthless without marketing. It's difficult to explain that posting it on YT, Instagram, Facebook, etc. isn't "marketing" and that's where the real value comes in. I'm a noob when it comes to SEO but have been focusing on improving my digital/online presence and marketing--curious what you have to say!
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I've been using Thumbtack for about six months now and have had some ups and a lot of downs, as a video producer/videographer. On Thumbtack, the only two service options for this industry are:
Wedding and event videography
I think there is room to split these up further, based on what the customer needs. A music video, a short film, etc. typically has a very different process and clientele than a coprorate, business, or commercial video.
Wedding and event videography
The main problem here is that production and postproduction aren't separated out. The base price includes:
Online or digital transfer (this is fine, not a significant expense to bundle into price)
Local travel (fine, since we can set travel charges)
Lighting and equipment: veering into iffy territory here. Really should be completely separate charge. Lighting isn't always needed but other equipment is and can vary wildly. Running a one man band vs another videographer and a drone operator (for example) is much more expensive
Video editing: DEFINITELY needs to be separate. There's no real way to bundle this into a flat hourly fee, because it's a completely separate process to the shooting of the wedding. Editing a 3-4 minute video vs 30-40 minute has a significant time difference; this also doesn't account for any revisions you may offer to the client, which add additional time. Without knowing what they want, BEFORE we quote them, we risk undercharging the client OR having to explain an additional charge, outside of the only charge TT lets us input.
Why not add the option for us to enter in our own jobs and price? Instead of the only three currently offered
For one, the current options don't seem to match what customers can search for. I see customer budget set to Under $500 but that option isn't in here for us to select/deselect.
Which types of final product can you provide?
These also need to be separated out by industry. Supplying raw footage for weddings is pretty rare (I do it, with a fee added), but that's what a lot of people want from events/conferences, conversely.
No price filtering, whatsoever, is AWFUL. Probably the worst experience on the app, in terms of qualifying leads. You're literally making it possible for a client, budget of $100 or $10000, the same level as access to us, while we have no selection over them/the leads that WE want. Some considerations when doing video production, regardless of the project:
Many video production companies or freelancers work based on a day rate or project rate, not hourly.
Postproduction/editing is often an hourly rate and is obviously required for completing videos. However, some people do charge a flat half or full day rate for editing, too.
Again--can't stress enough how badly this screws us over. We need price filtering.
In general, some other things that I would love to see for leads:
Position at the company: the business owner contacting us vs an assistant can tell us a lot about the company
Company size: again, this lets us know who we're working with. Why this is important: I like to work with small businesses, even though they can honestly be a pain. It's just the nature of it: they're small and likely have a much tighter cashflow. Completely understandable and I don't want them to be shut out. However, knowing the size of the company beforehand really helps us out when quoting. I personally DO like to offers discounts or some kind of offer to small businesses, and with corporate jobs, I know I can charge my full rates and generally have a higher budget for a higher quality production.
^some of the suggestions above may seem unfriendly to customers using Thumbtack--but frankly, I'd much rather have less people contacting me if they are better qualified by TT first.
Is there any good reason why the Video Production category doesn't have customer budget/price filtering, like Wedding and Event Videography?
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I have similar complaints, but with wedding videography. The hourly rate (this being the only option is another issue entirely) includes: Online or digital transfer Local travel Lighting and equipment Video editing In reality, almost all of these items would be charges separated out from an hourly rate. Online or digital transfer: This could be referring to simply uploading and sharing their video with them, this could be the transfer of raw footage (rare, but hey, if they want it that bad/have the money) Local travel: Why on earth would local travel be included in my base hourly rate? Travel compensation would be wildly different if it was shot in town or 50 miles outside of town. I can't account for this in a base rate that is sent to everyone. Lighting and equipment: Again, this can change wildly depending on the shoot. A wedding at night vs day would have very different gear requirements. Let alone if someone wants specialized equipment like a drone. I can't build this into an hourly rate. Video editing: The time required to edit a 3-4 min highlight video is quite different from a 30-40 minute video. Let alone if revisions are needed. For me, local travel is based on distance, equipment is based on the client's vision, and video editing is just something that can take shorter or longer, based on the shoot and client. I can't effectively build all of these considerations into a single hourly rate for all weddings.
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