Instagram stories is definitely underutilized by businesses. Sometimes picture perfect Instagram can draw in new clients but some of them want a more authenetic experience, the behind the scenes, the not so perfect moments, the 300 other photos from the wedding not just the 2 perfected ones that you choose to share and instagram stories is perfect for that. It also gives the potential client a chance to "meet" and get to know you and not just your work since sometimes people rather work with the person they like the most rather than those who present "picture perfect" instagram posts. A lot of my recent clients who found me on IG said upon meeting me in person like they've already known me cause they've watched my stories and seen my behind the scenes style/work with other brides.
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