my struggle is that my service is significantly different then other companies and I would like a way to target leads based on the value and quality of services they need. I offer my services to one customer that is very impressed and then the same service to another customer is completely unappreciated. I would like to go into further detail on how we might implement a way for my target customers to value my services based on their needs not just the location and size of the job. Qualitative analysis of my customer base would really increase the value of my leads and increase the value of my service. Let me know if your interested in discussing this further. Thanks, Tyler
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I know we for the most part cannot see what the customers are seeing on price. I have for the most part been firm with my pricing. One thing that has helped me and my customers is that I have been using the tool to add a travel surcharge. I don't feel I'm loosing money traveling to a customer that is farther, and the customer knows up front how much my costs will be. If they don't like it, they can not select me. My work is with computer repairs, so many times, I need to hear the customer and their problems to fine tune my prices. Mabye if you tailor the show for what the customer wants, meaning getting paid less, equates to less work for you. Of course that only comes into play if they ask for a better price. If they are willing to pay, or feel my service is a great deal, why change their perception.
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