Here are more thoughts now that I have read comments submitted by others. Have potential customers include their phone numbers. If someone objects to including their phone number, I wonder if they are really serious about hiring a service provider. Anyone considering a dog trainer should interview trainers before deciding whom to hire. I don't want to be charged for any lead where someone messages me to ask "what's the process or how do we get started"? I explain my process in my profile and it is simple. It starts with a phone call. Requiring a 4.8 average rating to be in your top provider category is unreasonable. It means that 80% of our customers have to give a 5 star rating. This means that no provider can afford to receive very many four-star ratings. Unfortunately, happy customers do not realize that in a way. a four-star rating is a bad rating. To me, requiring an average rating of 4.5 or 4.6 would be more reasonable.
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I have no concerns about how much you charge for a dog training lead. However, I am baffled by why the amount keeps changing! I don't believe you can evaluate what a lead is worth to me based on the factors you have mentioned. For sure, you are not experts on canine behavior/dog training. My fee is always the same, $450 plus $.50 a mile. Unless you have a crystal ball, you should be charging the same amount for each lead. Even I do not know how the variables in an in-home consultation will play out until I am in a client's home for an hour or more. Given the range of prices you have charged, I think $10 per lead would be a fair price.
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