How do you respond when a customer asks, “How much is this going to cost?”

KendlJ · April 10

Hey Pro Community! I’d love to hear directly from you about what works best in real customer conversations.

When a customer leads with, “How much is this going to cost?”, how do you usually respond?

Do you give a price right away, ask a few questions first, or focus on the value of your service before talking numbers?

I’d especially love to hear:
what you actually say back
how you stay upfront on pricing while still showing your value
what approach has helped you keep the conversation going and win the job

If you have a go-to response or strategy that works well, I’d really appreciate you sharing it. Hearing how pros handle this in real conversations is incredibly helpful.

DustiO · April 10

Tagging in some pros here to get their insight!

@amccarthy @busyb @AR2i @soonerkimmy @SarzozaPhoto
@Bretdouglas @Chuva @Cliff @CodyRisner @TechExpert @AntilleanRestoration @adonayflooring @callargo @Jack_Marquardt @JWC @Juliano_50 @_Nura101 @ShaquealThomas @Trevorbelk

_Nura101 · April 10

Hi @KendlJ :) If the lead asks for the pricing, I usually start with letting them know the pricing AND what the price includes (which indirectly talks about the value they will get).

One thing I never do is to talk about how awesome my service is, I only focus on how they get value and how much easier this is gonna make their life.

I also think it's a good idea to end the message with a specific question or direction that is related to what they're currently need (just to move the convo forward, and also make them feel like we understand them). Dont say things like "does this sound good to you?" or "would you like to move forward?" Say something like "have you tried xxxx before?" "Do you have a xxx?". More curiosity without any rush if that makes sense.

Hope that helps!

Juliano_50 · April 10

It really depends on what type of work you do. I'm in the home painting industry and asking me for a price over the phone indicates that the person never had their house painted before, do not understand how it works and are price sensitive. I have a clear note on my profile saying that we do not give prices without seeing the work and I still get leads every now and then asking me for the price. A face to face meeting increases by a lot my chances of booking a job.

Cliff · April 10

customer asking me for pricing varies on type of job for me, considering I charge by the job and not by the hour. But asking for as many details as possible and pictures is very important.

How do you respond when a customer asks, “How much is this going to cost?”

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