How media affects client volume

I’ve managed social media accounts across home services, healthcare, sports, crypto, and ecommerce, and no matter the industry, the brands that elevated their visuals always elevated their results. Strong media changes perception, and perception drives decisions.

Now think about how someone hires you.

They search.
They skim.
They click.
They look at photos.
Then maybe reviews.
Then maybe pricing.

Media usually comes first.

And this isn’t opinion. It’s psychology.

Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.

How to add photos and videos
Here’s a step-by-step guide from our Help Center

If you’re a Top Pro and you’ve received your media kit, not using it across your social channels is a missed opportunity. That badge and those visuals instantly signal credibility before you even speak.

We asked one of our tenured Pros this exact question. Here’s what they shared:

“We show pictures of completed projects and also our work during a project. I think it highlights both the process and our finished product that we are proud of.  “


Nick Bennett
175+ reviews • 2k+ customers • 8x Top Pro

Now your turn..

What’s the one photo that brings you the most responses ( share it in the comment!)  and why do you think it works?