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We Asked Top Pros: Which Thumbtack Metrics Do You Actually Track?

ArvinC
ArvinC Administrator, Moderator Posts: 293 admin
in New Pro Hub
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Comments

  • MyCleanCharlotteMaid
    MyCleanCharlotteMaid Posts: 64 ✭✭

    For a cleaning business, I think it is important to track more than just the number of leads.

    The main things I would look at are response rate, how many leads turn into booked jobs, cost per booked cleaning, which service types convert best, and how many customers become recurring clients.

    A one-time cleaning can be good, but a recurring customer is usually much more valuable long term. I would also track reviews, repeat bookings, and which areas bring in the best-fit customers.

    Not every lead has the same value. The goal is not just to get more leads, but to understand which leads actually turn into profitable, reliable jobs.

  • Jonathan_Stickland
    Jonathan_Stickland New member, PPC Member Posts: 29 ✭

    I like to track our follow ups. Including messages, texts, and phone calls. Make sure we are capitalizing on all leads we pay for.

  • ArvinC
    ArvinC Administrator, Moderator Posts: 293 admin

    @MyCleanCharlotteMaid Thanks for sharing! Great point about looking beyond lead volume and tracking which leads actually turn into profitable jobs and recurring customers. That long-term value can make such a difference!

  • ArvinC
    ArvinC Administrator, Moderator Posts: 293 admin

    @Jonathan_Stickland Thanks for sharing also! Tracking follow-ups is a great callout—especially making sure every paid lead gets the attention and follow-through it deserves.

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