June 2025 Pro Highlight — Meet Avi.

DustiO

Meet Avi, a Top Pro roofing contractor and Pro Advisor on our Thumbtack Pro Advisory Board. Avi is the owner of Sol Roofing, where he has earned Top Pro for the past 5 years. We asked him about his Thumbtack experience and to share some advice for other pros. Check out what he had to say and comment below with your story or any advice you'd like to share with other Thumbtack pros.

Can you tell us a bit about your business and what inspired you to start it? Our business exists In order to provide emergency services and roof installations for people in need, we are a team of 15 workers and five sales representatives which allows us to travel all throughout  Southern California and help people replace or repair their roof especially in winter time. I started off being a General Contractor when I lost passion for other projects and fell in love with roofing and since that day I've been doing roofing. One of the main reasons I love it so much is because this simple project can make a huge difference to the appearance of the house and the amount of problems we can solve to a customer with a simple repair.

What are some of the biggest challenges you've faced as a business owner, and how did you overcome them? Some of the biggest challenges we had to face is summertime when there is almost no work. And, becoming a company owner from being a salesperson, because there is a lot more finance and paperwork that needs to be handled — but I think over the years we've managed to deal with it pretty well.

How has Thumbtack contributed to your business's success? I think Thumbtack has about 98% of the reason for our success. I think over the past five years we've been receiving enquiries and contacts from customers and we have managed to become the biggest roofing company on the platform and I would say that approximately 80% of all the meetings and all the jobs that we sell are through Thumbtack.

I've been using Thumbtack for five years and I will never stop using this platform as it's easy to use comfortable and help me succeed in getting to the point where I am today. I will never forget I had little left in my bank account and this was do or die for me. I invested my last $3500 and five years later I have my own house my dream car and a happy family thanks to the success from Thumbtack.

What advice would you give to new business owners starting out on Thumbtack? New business owners on Thumbtack need to understand that the process of becoming relevant takes time and you have to start really small in terms of meetings, but the success is right there — as long as you continue working hard. Be patient and trust the process.