What can a customer learn from your profile in 10 seconds?

ArvinC

Quick profile audit

What can a customer learn from your profile in 10 seconds?

A customer may be comparing pros between meetings, during a lunch break, or while trying to solve a problem before the day gets busier.

They are probably not reading every word on every profile. They are scanning for a few signals:

• Does this pro handle projects like mine?
• Can I see proof of their work?
• Do they sound trustworthy?
• What happens after I reach out?

Try looking at your profile through that customer’s eyes. Give it this five-part test.

Test 2 of 5

Do your photos show the work you want more of?

Look at the first five images a customer sees. Do they represent your current services, or are they older photos from jobs you no longer want?

Different services need different types of proof:

• Cleaners can show before-and-after results or carefully finished rooms.
• Painters can show the complete space, not only a close-up of one wall.
• Movers can show protected furniture, organized trucks, and careful handling.
• Photographers can show different event sizes, lighting conditions, and finished galleries.
• Coaches, tutors, and consultants can use professional workspace photos, process graphics, credentials, or approved client results.
• Event pros can show setup, guest-ready details, and the final environment.

Add short captions that explain the service, challenge, or result. “Two-bedroom move-out cleaning with appliance and cabinet detailing” tells customers more than “Another happy client.”

Test 3 of 5

Can customers tell what working with you will feel like?

Your profile should show more than the finished result. It should help customers understand your process.

Consider answering questions such as:

• What information do you need before providing an estimate?
• Do you begin with a phone call, photos, measurements, or a consultation?
• What does your standard service include?
• How do you communicate if the scope, price, or timing changes?
• What should the customer prepare before you arrive?

Reviews can help here too. Look for feedback that describes communication, punctuality, preparation, cleanliness, or how you handled an unexpected issue. Those details help future customers imagine the experience.

Open your profile and give it 10 seconds

What is the first thing you would update?

Your introduction, photos, reviews, service settings, or next step? Share it in the comments.

JeffChaffee

Why is the feed dominated by these announcements. We are here to talk to each other and raise concerns with TT not sift though a bunch of marketing that could be ignored in an email.

DustiO

@JeffChaffee we welcome different perspectives, and we ask all members to keep comments constructive and respectful. Please review our Community Code of Conduct and keep these expectations in mind when participating. If a topic isn’t relevant to you, you’re welcome to skip it and join conversations that better align with your interests.

JeffChaffee

Thanks, Dusti. I’ll keep it constructive.

My concern is about how the main feed is set up, not any individual post. Of the 16 posts I see when I scroll the feed, 9 are staff posts, 6 of them general “Top Pros” tips from one account. Several are old announcements, from August, April, and December 2025. That makes it harder to spot the conversations where pros are raising REAL issues with Thumbtack, like lead charges and direct-lead pricing. It is very cluttered with "tips"

A few suggestions:

1. Unpin or retire announcements once they’re a few weeks old.
2. Keep tips posts in their own categories, like New Pro Hub, rather than featuring them across the main feed.
3. Combine regular tips into one weekly post instead of several separate ones.

These changes would keep Thumbtack’s updates visible while letting pros find each other’s concerns on the main feed which I assume the majority of folks are exploring. Would the team consider them?

ArvinC

Hi Jeff, thank you for taking the time to share your thoughts and suggestions!

Just to provide a little more context, the main Community feed is a shared space for all members, where we bring together different types of content, including Pro-led discussions, business tips, educational resources, Community initiatives, and conversations about the Thumbtack experience.

Many of the posts you're seeing are actually designed to help Pros learn from one another, share their experiences, and encourage meaningful conversations, rather than serve as marketing announcements. We want the Community to be a place where members can both raise concerns and discover practical advice that helps them grow their businesses.

We also have a dedicated Trending Topics category, where many of the ongoing conversations about lead pricing, platform changes, and other Pro concerns can be found.

We appreciate you sharing your perspective on content organization and visibility. We're continuing to explore ways to make different types of conversations and resources easy for members to discover while keeping the Community welcoming and useful for everyone.

Thanks again for being part of the conversation, Jeff!

MyCleanCharlotteMaid

In 10 seconds, a customer should be able to understand what you do, whether you serve their area, and why they can trust you.

For cleaning services, I think the profile should quickly show the main services offered, such as standard cleaning, deep cleaning, move-in/move-out cleaning, recurring cleaning, and specialty services. Real photos are very important too because customers want to see the quality of the work, not just read about it.

Reviews, service areas, insurance or business details, and a clear next step also matter.

Customers are inviting someone into their home, so the profile should make them feel comfortable right away. If they have to search too hard for basic information, they may move on to another pro.